Strategy · UX · Digital Experience

I help improve digital experiences built to scale and convert better.

I work with brands and businesses to improve customer experience and make websites, ecommerce stores and digital channels perform better.

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Análisis de Fricción

What is holding back your growth?

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Visually appealing sites that are still difficult to navigate or buy from.

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Menus and structures that make products or information difficult to find.

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Unclear experiences that increase drop-off.

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Disorganized processes that create errors or waste time.

Services & Expertise

How I can help

Technical SEO & Web Performance

In-depth review of indexing, Core Web Vitals and technical structure to improve organic visibility and site performance.

UX Optimization & Strategy

I analyze how people move through your site to identify what makes it harder to find, choose or buy, then turn those findings into simpler, more effective experiences.

Digital Analytics & Measurement

Measurement and analysis for websites and ecommerce to understand user journeys, identify friction and make better decisions.

Conversion measurement
Journey analysis
Friction detection
Insights & opportunities

Documentation & Training

Clear documentation and internal processes that help teams scale without adding operational complexity.

Custom guides
Operational documentation
Team onboarding
Strategic training

Ecommerce Implementation & Evolution

Building and improving ecommerce experiences by connecting business needs, UX and technology and turning them into practical solutions.

LANDING PAGES

CUSTOM WEBSITES

MICROSITES

CORPORATE WEBSITES

Platforms

Shopify WooCommerce WordPress Tienda Nube Odoo

Experience in practice

From understanding the challenge to turning it into a practical improvement.

Ecommerce measurement

Data you can trust

Reviewing and improving ecommerce measurement so events and conversions are consistent and decisions are based on clearer data.

UX & optimization

Turning friction into action

Analyzing user behavior to uncover opportunities across navigation, search, mobile and checkout, then turning them into actionable improvements.

Ecommerce

Connecting business, UX and technology

Coordinating functional and technical ecommerce improvements by translating business needs into solutions design and development teams can execute.

Strategy + execution

A connected view of the digital experience.

I work at the intersection of business, user experience and technology. I go beyond identifying what could improve: I turn challenges into clear actions and support their implementation.

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